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14 Tips to make your small company in New memorable

The objective of the efforts of marketing your small business, especially during a initial phase is to be noticed, is that memorable in the eyes of customers or potential customers. You get to be memorable to find something to your clients or potential clients can identify. After submitting this picture — — its marketing message in a unique and memorable, that is, in a way that is different from its competitors. Here are 14 tips to make your business memorable and unique:

# 1 – Adopt a corporate color and use it in everything. Paint your facade and interior walls that color. Print your logo in that color. Use it in their vehicles, their baseball caps and coffee mugs, signs and brochures. Use it on the product packaging. Think about it: What is the dominant color of Coca-Cola? How about John Deere? UPS? Harley-Davidson? Shell Oil?

# 2 – Use a humorous or extravagant. Who can forget the hilarious Budweiser lizards, monkeys or Quizno peculiar sponge? I've never heard of the sponge monkeys? Try Google-ING … They were certainly and perhaps more memorable than a little annoying — hmmm, maybe memorable and disturbing tend to go hand in hand.

This technique is not for everyone, however. As a business you have to be comfortable with what you're doing. Can you deal with it if people tell you, Oh yes, the guys are weird sponge-monkeys ". Actually, you should be happy if you're saying, you are being reminded of their competitors.

# 3 – Use a different voice. There are many prominent actors lending their voices to the ads, like the deep timbre and authorized by James Earl Jones. While you probably could not afford to James Earl Jones, is distinctive voices and affordable at local level can use. Most radio and TV stations will offer what they call "talent" (voice) at no additional cost if you produce your ad with them. Or you can hire a radio talk show host of classical music, relatively few people listen to, or hire someone from a department Local university speech and community theater. Again, a "voice" is heard only in their ads, making them unique.

# 4 – Or it could be your own spokesperson.The late Dave Thomas was the spokesman for Wendy's, the hamburger chain he founded. He has had no stain polished voice or delivery of a professional broadcaster. However, this is exactly what made him unique. Your competitors can not be used to promote your business, so by itself used to promote your own business is, by definition, unique.

# 5 – OR you could use a exclusive professional spokesperson and recognizable. Not many professional speakers will be your spokesperson contract exclusively. Among them are "characters" as set types of cottage, business suit and CEO types, naive cute types, the types of sophisticated travelers worldwide, the rates of mother, and so on. Yes, it will to cost something. But how valuable is the exclusive investment over time, especially if you are a new business trying to establish themselves in a market already saturated?

# 6 – Use a memorable motto or slogan. "You're in good hands with …" I do not even have to complete the sentence, which is instantly recognizable as the motto of Allstate Insurance.

A memorable phrase that means something to your customers or potential customers — especially if it has an emotional impact, such as Allstate — it is a great shorthand to define your business and build identity in time. However, their slogan should clearly be different from its competitors, to sound like is to promote them instead of you.

# 7 – Use a jingle or musical style. National jingles for products like Coca-Cola — "I want to teach the world to sing" — Became so recognized that successfully made the transition to songdom popular. You can get a professional jingle about a thousand dollars. While this is may ideal, you could just use a recognizable subject classical music as a musical style that is free because it is public domain.

True secret to success is to use a jingle, and use, and use it over and over again, for a long time — that for many years here. So that: (A) becomes absolutely their only firm, and most importantly, (B) that is embedded in the minds of your customers and potential customers.

# 8 – Customer Testimonials characteristics. There is something compelling about a real person delivering a true story about how a product has helped him in any way. A good example is the blues of BB King, who is diabetic, demonstrating the value of equipment — One Touch Ultra test does not stick to the fingers interfere with his playing the guitar.

# 9 – Interview with a pretty girl. In this case, I'm not talking about a beautiful woman to illustrate the use of a product to a targeted audience, as is done in shampoo or make-up ads. I'm talking about the use of a pretty girl just as a compelling visual image, such as Black Velvet whiskey takes its hoardings and print ads during the holiday season. A beautiful woman always draw attention.

# 10 – Involving Animals. Animals, like the unforgettable Taco Bell talking Chihuahua, you can give your business a unique look. For example, all you have to see the Clydesdales are proud to know step by step what is advertised. Budweiser no has to use his "official" logo, horses are so familiar they have become "unofficial" Bud logo.

# 11 – Involve children. Maybe my age is catching up with me here, but the name that stands out as the epitome of effective use of cute kids to sell their products is Oscar Mayer. Who can forget those voices so sweet? "Oh, I wish I were an Oscar Mayer hot dog …"

My personal favorite, however, is the brave little man in the famous Coca-Cola announced that they faced the Mean Joe Green.

# 12 – Create a memorable "character." The lizard Geico, the Aflac duck, the cat Morris, Tony the Tiger and the Keebler elves all come to mind as famous non-human "characters" that have helped a particular brand achieve unique product on the market. While not literally part of the official logo of the company, which became so closely associated with the sponsoring company that became an icon of the brand.

# 13 – Have a "stand-out visual aspect. With the use of funds of intense color, usually red, and their recurrent circle motifs recognize a target notice, even if the logo is somehow left out.

How can you highlight? Maybe you produce your TV ads only in black and white instead of color. Or only use photographs rather than motion pictures. If anyone else in your market is using MTV-like quick cuts, not an image that lasts more than two or three seconds, why not? Maybe you can make all your ads and cartoons, rather using people live, or just use your real customers and employees, instead of a professional spokesperson.

These techniques can also be applied to print ads. Publicize your newspaper or magazine a different look border using the same treatment only or a certain style of graphics (photos only or just sketch-like drawings), or the same unusual font, or the same configuration (with the same amount of ad space ad.)

# 14 – Finally, tell a story. No one has been better in recent years in the use of short vignettes to tell a compelling story in its TV commercials Hallmark Cards. Is the nature of your business lends itself to use some sort of a mini-drama, especially if none of its competitors are using this technique?

Whatever the trick, or a combination of tricks that you choose, remember to always have two complementary goals here. One of them is to be memorable in the minds of its customers or potential customers, and the second is to be unique for all competitors.

About the Author

Dave is the co-founder and chief content developer for Marketing Over Easy, a new website dedicated to helping small businesses be smarter marketers.

To receive a free copy of our information-packed special report “58 Free & Low Cost Tricks to Effectively Promote Your New Small Business” visit us at http://www.marketingovereasy.com/signup.

© 2010 by David F. Ramacitti. Excerpted from The All-Important Stuff You Gotta Do First to Effectively Market Your Small Business © 2009 by David F. Ramacitti.